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External and internal communication in the Salesian Family
Introduction Institutional communication refers to the activities performed by an organization and its representatives to generate and...
Maciej Makula
Jul 26, 202410 min read
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Do not be afraid of new technologies!
Introduction The words contained in the title of this article were written by John Paul II in 2005, in the document: The Rapid...
Maciej Makula
Jul 20, 20245 min read
42 views
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THE CHURCH'S MEDIA COMMUNICATION IN A CHANGE OF ERA
Introduction Talking about a new era sometimes frightens Church people, while other times it fascinates them. A new phase of history...
Maciej Makula
Jul 12, 20245 min read
85 views
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Artificial Intelligence: Ten Fundamental Questions
When TikTok recently popularized a filter called ‘Artificial Intelligence, users were fascinated as their images were transformed into...
Carlos Méndez
Jul 5, 20244 min read
36 views
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Gen X, Gen Y, Gen Z, Gen Alpha, Gen C – differences in communication
Introduction Communication processes have always fascinated scholars and publicists. Bilateral, mediated, corporate, oral, written, mass,...
Maciej Makula
Jun 28, 202413 min read
40 views
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YOUNG PEOPLE AS PROTAGONISTS ON SOCIAL MEDIA
Introduction Over the last decade or so, social media has become islands of evangelization where more and more initiatives are...
Maciej Makula
Jun 21, 20247 min read
22 views
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HOW TO COMMUNICATE ECOLOGY? - SHAPING TOMORROW
Introduction How to communicate ecology? This question seemed to have little validity a decade ago. For one simple reason: ecology was...
Maciej Makula
Jun 14, 20249 min read
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STATISTICS - SHAPING TOMORROW
Internet and social media statistics cover a wide range of quantitative and qualitative data. Analysing this data allows us to better...
Maciej Makula
Jun 7, 20242 min read
22 views
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CRISIS MANAGEMENT - SHAPING TOMORROW
Introduction Warren Buffett, an American businessman and investor who is considered one of the most successful investors in the world,...
Maciej Makula
May 30, 202410 min read
33 views
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OVERSHARING - SHAPING TOMORROW
Each of us has boundaries that we try not to cross and do not want others to violate. Our privacy is of great importance to us, even in...
Maciej Makula
May 24, 20242 min read
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Communication with Journalists as an aid to Information Management (Media Relations)
Introduction Collaboration with journalists is a very important area of information management in an institution. A journalist usually...
Maciej Makula
May 17, 202414 min read
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BUILDING THE FUTURE OF MEDIA WITH MIGRANTS AND REFUGEES - SHAPING TOMORROW
Introduction "Immigrants dying at sea, in boats which were vehicles of hope and became vehicles of death. That is how the headlines put...
Maciej Makula
May 10, 202414 min read
38 views
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SALESIAN MOBILE JOURNALISM - SHAPING TOMORROW
Introduction The prospect of a new era in communication often evokes a mix of fear and fascination within the ecclesial community. It...
Maciej Makula
May 3, 20244 min read
70 views
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DIGITAL CONTINENT - SHAPING TOMORROW
The term 'digital continent' refers to the digital area that includes the Internet, social media, online platforms and all the...
Maciej Makula
Apr 26, 20242 min read
33 views
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EDUCATING IN THE DIGITAL AGE - SHAPING TOMORROW
In the digital era, many people think that communicating is having the possibility of accessing social networks, following a profile,...
Carlos Méndez
Apr 19, 20243 min read
15 views
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‘INAPPROPRIATE GESTURES’ - SHAPING TOMORROW
Body language when speaking in public or in front of the camera reveals the speaker's secrets. However, this statement should not be...
Maciej Makula
Apr 12, 20242 min read
49 views
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LEADER - SHAPING TOMORROW
We are looking for leaders - those who have vision, communication skills, empathy, can make decisions, build motivation and trust among...
Maciej Makula
Apr 10, 20243 min read
26 views
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CAPCUT - SHAPING TOMORROW
Capture the moment and cut. It is one of the cornerstones of content creators, who usually have at least one editing programme for the PC...
Maciej Makula
Mar 21, 20242 min read
43 views
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THE COMMUNICATION STRATEGY - SHAPING TOMORROW
Introduction It would be worth analysing the process of developing a communication strategy, using examples and suggestions from the...
Maciej Makula
Mar 14, 202413 min read
42 views
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TRAINING OF PROFESSIONALS - SHAPING TOMORROW
Professionalisation in the media refers to improving the standards, skills and ethics of employees as well as the development of...
Maciej Makula
Mar 6, 20242 min read
136 views
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